I operate as your in-region commercial lead, opening enterprise accounts, protecting your brand and feeding real market intelligence back to your US leadership. No local entity. No distributor. No 18-month ramp.
US companies entering Europe typically face two imperfect options — and both optimise for someone else's business, not yours.
£300k–£500k first-year cost before meaningful revenue
12–18 month ramp while competitors establish position
Permanent overhead whether the market works or not
Geographic lock-in if UK–EU dynamics shift
Carries multiple, often competing products
Incentivised to switch to lower-priced alternatives
Little visibility into real buyer conversations
Brand dilution and margin erosion over time
Both models optimise for someone else's business — not yours.
I act as your in-region commercial and operating lead — accountable for representation, alignment and momentum. No infrastructure build-out. No reputation handed to a distributor.
Direct engagement with C-suite and senior stakeholders across retail estates, commercial real estate, hospitality and industrial portfolios. No cold outreach — warm relationships built over years.
Your pricing discipline, positioning and reputation are maintained. No discounting to hit distributor targets. No brand confusion from multi-vendor catalogues. Your story told your way.
Fast, honest feedback to US leadership on what the market is telling you — not what a distributor filters through their own priorities. Real conversations with real buyers, reported directly.
This is not consulting. This is operating presence.
A US-based technology company with proven product-market fit
Looking for volume sales or low-commitment representation
Client names and detailed case studies are shared privately to protect relationship confidentiality.
Engagements are structured as retained operating presence, not projects or advisory assignments.
Fixed monthly retainer for persistent availability and accountability. You have a senior commercial lead in-region, not an invoice-per-hour advisor.
Limited to a small number of companies at any time. This ensures focus, discretion and alignment with your commercial interests.
Designed around realistic enterprise sales and market-entry timelines. No artificial urgency. No vanity activity reports.
Success-based upside where appropriate and aligned. When you win, we both win.
If you're a US technology company exploring UK or EMEA expansion and want to understand whether this model fits your situation, I'd welcome a private conversation.
Request a Private DiscussionOr reach out directly — gary@illuminair.net